• Global PR and

    Communications Model 

    A new roadmap for he future of communications and reputation management developed by

    Global Alliance for Public Relations and Communications Management

    and Corporate Excellence – Centre for Reputation Leadership

     

  • The Global PR and Communications Model

    We have the pleasure to invite you to the launch of The Global PR & Communications Model, developed by Global Alliance for Public Relations and Communication Management in partnership with  Corporate Excellence – Centre for Reputation Leadership and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm.

     

    The Model defines the roadmap and building blocks of the functions of PR and Communications, to promote its contribution to the creation of differentiation, reputation, trust and social legitimacy.

     

    This model has been built with the collaborative and participatory efforts of a network of 1,400 professionals from 46 countries on 5 different regions. This has been a global consensus-based research on the present and future of the role and value of public relations and communications management.

     

    The Model consolidates the Stockholm Accords, 2010, and the Melbourne Mandate, 2012, and integrates the Global Capability Framework for Public Relations and Communication Management developed in partnership with Huddersfield University in 2018.

     

    We aspire that organizations and professionals worldwide, who understand the strategic importance of this model, will be able to improve the business decision-making process, promoting a real and authentic connection with their stakeholders, and promoting differential leadership in the future post-COVID-19-world.

     

    We will know the key findings of this Model on December 15th, at 16.00 PM CET.

     

    SAVE THE DATE! Add to your calendar

  • The launch is coming soon

    December 15th, 2020. 16.00 PM CET

  • Steering Committee

    Steering group lead by Corporate Excellence – Centre for Reputation Leadership

    Dr. Ángel Alloza

    Jose Manuel Velasco

    Dr. Amybel Sánchez

  • Research Team

    Research team lead by Corporate Excellence – Centre for Reputation Leadership

    Dr. Ángel Alloza

    Dr. Clara Fontán

    Dr. Enrique Carreras

  • Academic Council

    Academic Council lead by Global Alliance for Public Relations and Communications Management

    Chair:

    • Dr. Amybel Sanchez: Director of Continuous Education, International and Sustainability at the San Martin de Porres University, Peru 

    Members:

    • Dr. Ángel Alloza: CEO of Corporate Excellence- Centre for Reputation Leadership, Spain  
    • Dr. Wole Adamolekun: Senior Lecturer at the Elizade University, Nigeria 
    • Justin Green: President of Global Alliance for Public Relations and Communication Management, Ireland  

     

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    A new roadmap for the future of PR and communications function developed by the Global Alliance for Public Relations and Communications Management in partnership with Corporate Excellence - Centre for Reputation Leadership

     

    SPONSORED CONTRIBUTION: